Jenn Martins / Visual Designer
Sleep Woodstock is a classic mid-century motel in Woodstock, VT.
The client needed their website redesigned in a way that clearly showcased their great reviews and accommodations. They also wanted to push direct bookings over bookings made via third-party websites.
I played a part in the entire design process—including wireframing the layout, fine-tuning design elements, and web development. I worked as Assistant Art Director, under the oversight of the Chief Creative Officer.
In order to push direct bookings, I included several clear-cut calls to action. Property amenities are clearly laid out and we focused on publishing a wealth of information about local activities to create site traffic.