Jenn Martins / Visual Designer
Masthead is a woman-owned company that primarily manufactures products for those going through medical procedures as a result of breast cancer.
Masthead was in the final stages of a rebrand when I was brought on to wrap up the rebrand and define the aesthetic for their collateral.
As the sole designer on the project, I worked directly with the client to finalize the brand identity. I also worked with the client to create a broad range of collateral including catalogs, rack cards, hang tags, business cards, stationery, and trade show materials.
Masthead wanted to embrace the color pink, as it’s the symbol of breast cancer awareness. Their messaging aims to be approachable and comforting for those going through medical procedures.