Jenn Martins / Visual Designer
The LA Giltinis are the professional Rugby Union Team representing the City of Los Angeles in Major League Rugby.
The team had an existing logo and rough color palette but found that their brand was quite varied and lacked consistency. I was brought on to create a clear brand style toolkit as well as work on social media graphics and team apparel.
I was the sole brand designer working on the 2021 season. But I worked heavily with the team’s General Manager, Director of Business Operations, Social Media Coordinator, and various vendors to develop the team’s identity across various mediums and platforms.
Based in Los Angeles, the Giltinis strive to embody the city’s unique spirit. The brand merges the golden era of classic Hollywood and its new school buzzing energy. The brand identity is bold and fun, leaning heavily on bright colors and the team’s vibrant, gritty personality.