Jenn Martins / Visual Designer
Cloud Products is an advisory and implementation firm that helps global firms exploit all of the opportunities that cloud offers.
The startup company needed a brand identity created from the ground up.
As the sole designer on the project, I worked directly with the client to create the entire brand identity. This included designing and developing their website.
Cloud Products wanted to display their services in a clear, concise manner to counteract the complexity behind cloud services. They also requested a rocket within the logo itself. I focused heavily on icons as visual aids to the descriptions of their services, hoping to further clarify the content. The final product features a clean cut logo and the brand aesthetic includes high-contrast color blocking.